Eat This TV — Live Chef Shop

Watch it. Want it. Cook it.
Eat This TV is a live, chef-hosted shopping network where culinary pros demo their signature products on air and you can buy in real time. Think the energy of live shopping—hosts, limited-time offers, viewer call-ins—focused entirely on food: sauces, spice blends, condiments, cookware, knives, cookbooks, meal kits, and giftable bundles. No middlemen, no guesswork: you see chefs cook with the exact items they sell, then tap to add them to your cart.

How it works (simple as 1-2-3)

• Tune in live on Eat This TV or the app. A chef (or host + chef) demos a recipe using their product line.
• Shop while you watch. On-screen prompts, QR codes, and product tiles let you buy without leaving the show.
• Cook with confidence. Every item includes usage tips, quick recipes, storage notes, and chef support.

Why viewers love it

• Chef-made, chef-approved: Products are created or curated by the people you see on screen.
• Try before you buy (with your eyes): Live demos show texture, pour, sear, sizzle, and yield—so you know exactly what you’re getting.
• Real-time perks: Limited drops, bundle pricing, launch specials, and signed editions during live shows.
• Straight from the source: A meaningful share of every purchase supports the chef/creator.

What you can shop

• Pantry: chili crisps, BBQ sauces, pasta sauces, vinaigrettes, finishing oils, spice blends, rubs, salts.
• Tools: skillets & sauté pans, knives, boards, thermometers, prep bowls, bakeware.
• Books & classes: signed cookbooks, seasonal zines, digital classes, live workshops with Q&A.
• Kits & bundles: weeknight dinner kits, grill boxes, brunch bundles, holiday entertaining sets.

Show formats (mini QVC vibes, chef-forward)

• Spotlight Demo (10–12 min): One hero product, one fast recipe, viewer questions on-air.
• Chef’s Table (20 min): A small lineup—sauce + spice + pan—tied together by a theme (e.g., “Weeknight Italian”).
• Bundle Hour (30–60 min): Stacked deals, graduated savings, gift sets, signed copies.
• Limited Drop (5 min): Micro-lots or seasonal collabs—when they’re gone, they’re gone.
• Call-In Moments: Viewer calls or live chat questions influence the cooking (“extra heat?” “herb swap?”).

The buying experience

• On-screen purchase: Tap product tiles or scan the QR; Apple/Google Pay supported.
• Transparent details: Ingredients, sourcing, allergens, care & cleaning, warranty (for tools).
• Fast shipping: Tracked delivery; cold-chain for perishables.
• Easy returns: Unopened non-perishables returnable within [X] days; quick replacements for damaged shipments.
• Order confidence: If a live item sells out, you can join a back-in-stock alert or grab a chef-approved alternate.

Community & content

• Mini recipes with every order (print or digital).
• Replay shopping: Missed the show? Shop from replays with time-stamped product links.
• Loyalty perks: Points on every purchase, early access to drops, exclusive “Chef’s Counter” streams.
• Give the gift of flavor: Digital gift cards and prebuilt gift boxes with personalized notes.

Sample live hour (rundown)

• 00:00 Host intro + chef reveal; quick tease of deals
• 00:03 Hero demo: “5-Minute Pepper Honey Glaze” (Feature: Hot-Honey, Cast-Iron Skillet)
• 00:10 Bundle offer: Hot-Honey + Citrus Rub + Smoked Salt (save 20%)
• 00:15 Viewer call-in: spicy vs. mild; swap tips for kids’ dinners
• 00:20 Knife spotlight + board care quick tip
• 00:25 Signed cookbook add-on (limited quantity)
• 00:28 Last-chance crawl; QR recap; shipping/returns reminder
• 00:30 Next show tease + chef meet-and-greet info

Who it’s for

Home cooks, food-gifters, gadget lovers, and anyone who wants chef-level results without the guesswork. If you like watching food TV and immediately thinking “I want that,” this is your channel.